Jibarito de la Cajita on Aquí Estamos
Celebrating our culture in a creative way, for all ages.
Amanda Rodríguez, from Jibarito de la Cajita, represented us on Aquí Estamos, the WIPR Canal 6 program, where she spoke about how our brand was born and what the little box brings this Christmas.
An idea to preserve our culture
Jibarito de la Cajita emerged in 2020 through the efforts of several Puerto Rican creators, with the idea of preserving the culture of Puerto Rico through prints of the things that distinguish us, and taking it to other parts of the world, gifting it to family, and sharing it in an educational way with children.
The jibarito reminds us who we are
We chose the jibarito because it always reminds us of who we are and who our grandparents were. It preserves the essence of living in the countryside, of food, of coffee brewed with a cloth filter, and of planting the land, something that today could be lost with all the modern things.
What the little box brings
The little box represents different elements: stories, plush toys, prints, and figures. This Christmas, the season of nostalgia, the star product is the Pan Sobao. Imagine it with a little coffee or hot chocolate. We also present the bacalaíto, which sounds crunchy, and the mofongo with its mayo-ketchup, so that people can laugh and be transported to the delicious food we always enjoy eating.
Las Estampas Borinqueñas bring the experience of building a print of Puerto Rico, in this case a piragua cart, little by little with your grandfather, your aunt, or someone who reminds you of something. And the stories come in two languages: you flip it and read it in Spanish or English. Some, like the one about Don Coquí, include the plush character.
Adults want plush toys too
What surprises us most are not the children, but the adults, who are often the ones looking for the plush toys. And it is that if we do not remember these things, our children and the children of our children will not understand where our Boricua way of being comes from.
Where to find us
You can find us at jibaritodelacajita.com, on Facebook and Instagram as Jibarito de la Cajita, and at Plaza Las Américas and Plaza del Sol.
