When you're part of Mi Gente, every purchase brings you closer to our family. You receive special benefits, birthday surprises, and the privilege of being the first to know what's new.
How to Join My People
Share Our Culture
Every time you bring a little piece of our island home, you get one step closer. Just use the same email address when you buy, and we'll take care of the rest.
Accumulate BoriCoins
For every dollar you invest in keeping our roots alive, you earn BoriCoins. You don't have to do anything—just enjoy connecting with our culture and we'll keep adding to your earnings.
Celebrate with Benefits
As a member of Mi Gente , you will receive surprises on special dates, access to unique experiences, and discounts that we only share with the family.
Growing up in the Jibarita Family
You start as a Neighbor , but the more you share moments with us—whether at home reading with your loved ones or at our events—the closer you get. First you become a Friend , and when you're at the heart of it all, you reach Family.
Each level has its rewards, because here we value those who stay.
*To remain part of Mi Gente, you only need to visit us at least once a year. If you've made purchases from different email addresses, write to us and we'll help you combine them all into a single account.
Level 1
🏠 NEIGHBOR
Level 1
🏠 NEIGHBOR
You earn 5 BoriCoins for every $1
Welcome to My People .
Use your BoriCoins for discounts.
Invite your family and receive $5 when they buy.
We're celebrating your birthday with BoriCoins as a gift .
You just arrived in the neighborhood, but you're already part of it .
Level 2
🌈 FRIEND
Level 2
🌈 FRIEND
You earn 6 BoriCoins for every $1
Everything from Vecino, plus:
We'll let you know about special sales first : Before everyone else hears about it, you know what's up.
Offers we only share with close friends : Discounts you won't see anywhere else.
You accumulate BoriCoins faster to redeem whenever you want.
You're no longer just a neighbor, now you're someone you trust .
Level 3
❤️ FAMILY
Level 3
❤️ FAMILY
You earn 7 BoriCoins for every $1
Everything from Amigo, plus:
You're the first to know everything : When something new comes along, you know it before anyone else.
Get to know the new characters before they arrive in the store : Special editions, collaborations, everything first for you.
The best benefits of the year : What we save for our real family.
You accumulate BoriCoins at the maximum level .
This is the heart of Jibarito de la Cajita. This is where those who never leave are.
Be the First to Know What's New
Everyone in Mi Gente gets early access to special editions and new characters joining our story. But if you're Familia, you get to know them even sooner. What does that mean? Limited collections, collaborations like Yaucono's, new friends of Jibarito who will only be available for a limited time—all of that comes to your door first.
Your BoriCoins are yours to use as you wish.
500 BoriCoins
$5 OFF
1,000 BoriCoins
$10 OFF
1,500 BoriCoins
$15 OFF
2,500 BoriCoins
$25 OFF
You can also exchange them for products—you pay for that plushie or book you want with your BoriCoins. 😉
Share the love for our culture and everyone wins:
You receive: A $5 OFF coupon when the person you invited makes their first purchase.
Your guest receives: A $5 OFF coupon on their first purchase.
Look where you are and enjoy what you have.
Log into your account to see how many BoriCoins you have, what level you are at, and everything you can redeem.
Surprises and special access will be sent directly to your email. Don't miss a thing.
Frequently Asked Questions
Mi Gente is our way of celebrating with you. Every purchase, every story you take home, and every "jibarito" moment you share brings you closer to rewards, surprises, and special levels within our family.
It's easy: just use the same email address every time you buy. You don't have to fill anything out. We'll take care of the rest.
These are the program points. You earn BoriCoins every time you buy:
- Neighbor: 5 BoriCoins for every $1
- Friend: 6 BoriCoins per $1
- Family: 7 BoriCoins for every $1
You'll receive discounts, early access to special editions, surprises on important dates, birthday celebrations, exclusive products, and more. The more you share with us, the more you grow within the Jibarita family.
You start as a Neighbor , then move up to Friend , and finally reach Family , where the biggest benefits await. You level up as you shop and engage with our stories throughout the year.
You only need to visit us and make a purchase at least once a year to keep your level active. If you're inactive for longer periods, your level may be adjusted.
You can see everything by logging into your account: your level, your accumulated BoriCoins, and what you can redeem. We'll also show you your surprises and special access there.
You can use them to get discounts:
- 500 BoriCoins = $5 OFF
- 1,000 BoriCoins = $10 OFF
- 1,500 BoriCoins = $15 OFF
- 2,500 BoriCoins = $25 OFF
You can also exchange them for products: you pay for that plush toy or book you want with your BoriCoins.
Share your referral link and everyone wins:
- You receive 500 BoriCoins ($5) when the person you invited makes their first purchase.
- Your guest receives a $5 OFF coupon on their first purchase.
Family sees everything first: new characters, limited collections, special collaborations, new stories coming to the box, and the best rewards of the year.
If you have made purchases using different email addresses, write to us and we will help you combine all your purchases into a single account so that your BoriCoins and your level reflect everything you have experienced with us.
As long as you keep your account active with at least one purchase per year, your BoriCoins stay with you. If there is more inactivity, your points may expire.
We're celebrating with free BoriCoins, and depending on your level, you might receive additional surprises. Make sure your birthday is up to date in your account so you don't miss out!
It depends on the promotion. Some offers allow the use of BoriCoins, and others don't. When applying a discount with points, the page will tell you if it's compatible with the active promotion.
Yes. Surprises, early access, and rewards are sent directly to your email. Keep your email updated so you don't miss anything we have in store for Mi Gente.